Z96 The Mix started out small, just as any business does. Z96 wanted to start a radio station, and a great way to begin is to start out inexpensive. Thus, the internet radio station was born.
Starting out, Z96 didn’t have a lot. But that wasn’t necessary at the time. Using a simple laptop with some streaming software, the internet station started fine. But soon, its hiccups began to become more apparent. Using a pre-programmed playlist, it became more apparent to listeners that what they were listening to was going to tire quickly. Z96 needed a change.
Shortly after Thacker Broadcasting was formed, Z96 reached out. Thacker Broadcasting was able to take their laptop and, with a few tweaks, was able to provide a far more dynamic system. In the process, Thacker Broadcasting was able to add identifying tracks mentioning the station’s name, and added some jingles to reinforce the brand. Now, Z96 is preforming better than ever!
Listen to Z96 The Mix at z96mix.com, or listen to a few of their “top-of-the-hour” clips.